Privacy policy

Privacy & Cookie Policy

Last updated: November 7, 2025

2XY (“we,” “us,” or “our”) operates this online store and website, including all related information, content, tools, products, and services (collectively, the “Services”), to provide you, our valued customer, with a seamless and curated sneaker shopping experience.

This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit, interact with, or make a purchase through our website www.2xy.com or any associated Services. Our Services are powered by Shopify, and payments are securely processed through Razorpay.

By accessing or using our Services, you agree to this Privacy Policy and consent to the collection and processing of your personal information as described below.

1. Personal Information We Collect

When you use our Services, we collect and process information that can identify you directly or indirectly (“personal information”). Depending on your interaction with our site, this may include:

a. Contact Information

Name, billing address, shipping address, phone number, and email address.

b. Account & Profile Information

Username, password, preferences, and account settings.

c. Transaction Information

Order details, payment method, delivery preferences, return/exchange history, and cart activity.

d. Payment Information

Card type, cardholder name, transaction details, and payment confirmation data.

All payments are securely handled through Razorpay, which is PCI DSS Level 1 compliant.
We do not store or have access to your full card details.

e. Communications & Customer Support

Messages, feedback, or inquiries you send to our support team via email, chat, or contact forms.

f. Device & Technical Information

IP address, browser type, operating system, device ID, time zone, and referring website.

g. Usage Data & Analytics

Pages visited, clicks, duration, items viewed, and purchase history, collected via cookies and tracking technologies.

2. How We Collect Personal Information

We collect your personal information from several sources, including:

Directly from you: When you make a purchase, create an account, or contact us.
Automatically: Through cookies, web beacons, and analytics when you browse our site.
From our service providers: Such as Shopify (for store management) and Razorpay (for payments).
From partners and marketing affiliates: When you interact with our campaigns or ads.

3. How We Use Your Personal Information

We use your personal information to operate, enhance, and personalize our Services, including:

a. Order Fulfillment

To process payments, ship products, handle returns/exchanges, and issue refunds.

b. Service Improvement

To analyze customer behavior and improve product quality, site usability, and shopping experience.

c. Communication

To respond to your inquiries, send order confirmations, and notify you about delivery or returns.

d. Marketing & Promotions

To send you updates, offers, and newsletters (only with your consent).
You may unsubscribe at any time using the “unsubscribe” link in our emails.

e. Legal & Security

To detect fraud, comply with legal obligations, enforce our Terms of Service, and protect our users and business.

4. How We Share Your Personal Information

We do not sell your personal information. However, we may share it in limited circumstances:

a. With Service Providers

Shopify (store hosting, analytics, checkout management).
Razorpay (payment processing).
Shipping and logistics partners (for order delivery).
IT, cloud storage, and customer support vendors.

b. With Business Partners

Marketing and analytics platforms (e.g., Google, Meta) for ad personalization, only with consent.

c. For Legal Reasons

To comply with law enforcement requests or legal obligations.

d. In Business Transfers

In case of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.

5. Razorpay Payment Processing

We use Razorpay as our payment gateway to process online transactions securely.

Razorpay collects limited payment details (such as card type, masked card number, and transaction amount).
All transactions are encrypted and comply with PCI DSS standards.
We never store or access your sensitive financial data.
Refunds, when approved, are processed directly through Razorpay to your original payment method.

For more details, please review Razorpay’s Privacy Policy: https://razorpay.com/privacy/

6. Cookies and Tracking Technologies

Cookies are small files placed on your device to improve site performance and user experience.

We use:

Essential cookies: To enable core site functions like checkout.
Analytics cookies: To understand visitor behavior (via Shopify and Google Analytics).
Marketing cookies: To show personalized ads (with your consent).

You can manage or delete cookies in your browser settings at any time.

7. Security and Data Protection

We take the security of your personal information seriously and implement:

SSL (Secure Socket Layer) encryption.
Regular malware scans and vulnerability audits.
Restricted access to sensitive information.
Secure data hosting via Shopify and Razorpay servers.

While we strive to protect your data, no online platform is completely secure.

8. Data Retention

We retain your data only as long as necessary to:

Complete your transactions,
Comply with legal obligations,
Prevent fraud,
Improve customer experience.

You may request deletion of your account or data by emailing support@2xy.com.

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal data.
Request restriction of processing.
Withdraw marketing consent.
Request data portability.

To exercise these rights, contact us at official@2xy.com.

10. Shopify and Data Processing

Our store is powered by Shopify, which processes your personal information to help us operate and improve our business.

Shopify may also process data for analytics, marketing, and service enhancements in accordance with its own privacy terms.
Learn more here: https://www.shopify.com/legal/privacy

11. Children’s Privacy

Our website and products are not intended for children under 16.
We do not knowingly collect or store information from minors. If you believe your child has provided personal data, please contact us for deletion.

12. International Data Transfers

Your personal information may be transferred to and stored in countries outside your own (including Canada and the United States) where Shopify and our other service providers operate.
We ensure such transfers comply with applicable data protection laws.

13. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons.
The latest version will always be posted on this page, with an updated “Last Updated” date.

14. Contact Us

If you have any questions, requests, or complaints about our privacy practices, please contact us:

2XY – Customer Support Team
Email: official@2xy.com
Phone: +91 70421 74600
Address: Flat No. 17161, 16th Floor, Tower 17, Prestige Finsbury Park Regent, Aerospace Park, Gummanahalli, Bagalur KIADB, Near Shell Technologies, Bengaluru, KA 562149, India